Partners 13

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APAC
N ew Holland has a long history in Japan, where
it has established a strong reputation in the
country’s agricultural sector over more than
seventy years. Today it dominates the market with a 40%
market share for combines and 32% for self-propelled
forage harvesters. At the root of this success is the
close relationship with its local partner, which resulted
in the creation of a joint venture named Hokkai Ford
Tractors (HFT) in 1970.
Now named New Holland HFT Japan, the commercial
50/50 joint venture between CNH Industrial and
Shibamoto & Company covers the entire territory of
the archipelago of Japan with a widespread network
of 55 field stores. With its 600-strong workforce, it has
built a close relationship with New Holland customers,
providing expert sales advice, technical service support
and guidance on agricultural practices and techniques.
New Holland HFT Japan:
the story of a successful partnership
New Holland Agriculture takes part in the SIMA
ASEAN 2016 exhibition, which is held on 08-10
September inBangkok, abrandofCNH
Industrial, a global leader in capital goods, New Holland
is supporting as Platinum Sponsor this key event for the
agribusiness sector in South East Asia.
Mark Brinn, CNH Industrial Managing Director SEA,
Japan, Pakistan, explains: “New Holland has a long history
in Thailand and within the entire South East Asia Region.
We have been working alongside farmers in this country
since the late Forties, where our tractors bore the Ford
name - and today we are the market leader for tractors
above 70 hp and dominant player for balers. We
are committed to being a long-term partner in the
development of the region’s agricultural mechanisation.
SIMA ASEAN is the perfect venue for us to show how
we can support farmers and help them maximise the
efficiency and profitability of their operations. We will
be showcasing our wide offering of tractors and balers,
which are particularly appreciated in the sugar and
biomass industries and, very importantly, we are
launching a brand new tractor model.”
Launch of new TT4.90
tractor extends TT4 Series
New Holland launches the TT4.90 tractor at the SIMA
ASEAN 2016, extending the successful TT4 Series,
which now includes 5 models ranging from 55 to 88 hp.
The new model fits at the top of the range, offering
an even bigger performance that combines power, fuel
economy and ultimate versatility.
The TT4.90 is a clever mix of performance, technology
and comfort. The Turbocharged and Intercooled
4-cylinder, 3.9-litre engine developed by FPT Industrial,
New Holland showcases market leading tractor
and baler offering at SIMA ASEAN 2016
More than half of its employees are dedicated to
after sales, and support customers in the field with
385 service vehicles. The company makes particular
efforts to welcome customers into the New Holland
world and share the staff’s expertise with farmers
across the territory. It regularly holds open house
events at its field stores and has recently stepped up
these efforts with two initiatives: the Visitor Centre
and Farm HFT.
Farmers discover the New Holland
world at the new Visitor Centre
New Holland HFT Japan inaugurated a new Visitor
Centre in the city of Tomakomai in Hokkaido in
January 2016 after celebrating its 45th anniversary
at the end of 2015. The facility, which includes an
ample showroom, meeting rooms and a gift shop,
has already welcomed 1,848 visitors from across
Japan in just its first year. The customers have been
very impressed with the visit and many have been
pleasantly surprised by the breadth of New Holland’s
offering and the large equipment on display.
delivers impressive power and 340 Nm maximum
torque at 1400 rpm.
The wide range of transmissions that includes splitter
and creeper versions, offers transmission speeds to
suit every application, and the 10 transmission
configurations available allow for a perfect match to
every customer’s needs.
The powerful 45-litre pump, mounted with a separate
steering pump, delivers its full capacity regardless of
load on the steering circuit. Farmers will appreciate the
2.1 tons lift capacity, which will enable them to pack
more into every working day, handling the toughest
jobs with ease.
The ground speed PTO - which matches PTO speed
to ground speed - is particularly useful for biomass
applications: when the bio composting machine is
attached, this enables the operator to ensure that the
slurry is churning at the right speed to foster growth
of bacteria and optimise the rate of decomposition.
The spacious operator platform with flat deck and
tiltable steering wheel provides a highly comfortable
work environment for the driver.