Sustainability is aMission
20
NewHolland and the Children’s Choir
of the Antoniano to Feed the Poor
O
ne CD for One hot meal: is the collaboration
between New Holland Agriculture and the
Children’s Choir of the Antoniano Institute in
Bologna aimed at raising funds for food. To celebrate
EXPO 2015, a CD featuring five popular songs and one
unpublished new track by the choir has gone on sale.
Il piccolo coro “Mariele Ventre” is a children’s choir
of the Antoniano Institute linked to the “Cuore dello
Zecchino d’Oro”, a historic musical television show
featuring child singers. Commited to charitable work,
the Antoniano Institute runs its own non-profit
organization calledAntonianoOnlus.
The CD is its latest fundraising initiative, with proceeds
from its salegoing to theAntonianoOnlus tohelp fund
a soup kitchen. The campaign pledge is that each CD
soldwill provide ameal to the needy or homeless.
The CD features the previously unreleased
“Together
We Feed the World”
, which reflects the theme of
Expo “Feed the Planet, Energy for Life”, and New
Holland’s commitment to Sustainability.
“Sustainability is anessential value for theNewHolland
brand, it is at the core of our strategy and has been
for many years”, says Carlo Lambro, New Holland
Agriculture Brand President. “It is heavily represented
at Expo 2015, not only within the Sustainable Farm
Pavilion, but also through various local initiatives that
we have taken up to give value to the territories where
we operate.
“We have collaboratedwith the Antoniano in Bologna
because they are inspired by the same principles as
New Holland. We share the goals of their project:
the promotion of environmental sustainability and
solidarity with the weakest, and praise them for their
concrete contribution to the theme of nutrition.”
"Andweneed
toworkasone
Tofindagrain
ofhope toguideushome
For tomorrow is today
Walkwithus tofindaway
[…] TogetherWeFeed
theWorld"
