with New Holland, for Expo, they offer rice that is
cultivated in an eco-friendly way under the direct
control of technicians from the regional government.
No chemicals are used for processing or storage of
the harvested rice. Each individual pack of rice sold
to consumers comes with the guarantee of 100%
supply chain traceability and SGS certification. For
Expo, New Holland and Ecorì offer1kg packs of
Arborio Rice, Brown Rice or Carnaroli Rice.
Banfi
is a family owned wine maker in Tuscany,
celebrated for being the heart of the world famous
Brunello. The Mariani family founded their Castello
Banfi vineyard estate in Montalcino in 1978, by
assembling a contiguous estate of 2,830 hectares,
E
ntirely dedicated to Expo Milano 2015 and its
model for sustainable agriculture, the New
Holland Merchandising collection will be
available both onsite, at the shop in the Sustainable
Farm Pavilion, and online on the new company
website (see facing page).
The new merchandising collection includes diverse
products such as teddy bears, touchpens, sweatshirts
and sunglasses, all dedicated to Expo Milano 2015.
The products are divided into five categories: gift
ideas, food and beverage, corporate, clothing and
accessories, and a very special VIP gift.
Gift ideas are fun, useful gadgets and accessories
for both grown-ups and children. They include high-
tech items such as a shoulder bag with solar cells to
recharge your smartphone, an emergency battery
charger, and New Holland themed flash pens.
Children can find their New Holland teddy bear,
colouring book, or T7 plushy.
But themost attention isgiven to thepartnerships that
NewHolland has createdwith likeminded companies,
brands, and cooperatives between farmers. All linked
to a belief that the future of agriculture is sustainable
and sustainable only. All bound to the Clean Energy
Leader® strategy launched by NewHolland in 2006.
Ecorì
, for example, is a cooperative of ten rice
growers located in the provinces of Vercelli and
Novara, the cradle of Italian rice production. Together
one third of which is dedicated to specialised
vineyards. Their wines are inspired by a deep respect
for the local territory and a desire to highlight its
extraordinary character. The Expo collection includes
the famous Brunello, theRossodiMontalcino, Chianti
Classico and Vermentino.
Laforketta
is a cult designobject dedicated to Italian
culinary tradition. It is a bracelet that, unclipped,
becomes a fork. And it is made in lead-free brass,
with packaging from FSC certifiedwood.
Perpetua is a pencil made from 80% recycled
graphite. It is non toxic and clean, because no glues
or protective coatings are added. It is a registered
brand of
Alisea
Recycled and Reused. The New
Holland decoration is hand applied, in the tradition
of Italian goldsmiths, and is made from river sand
and aluminium. Also from Alisea is a spiral bound
notebookmade with recycled paper.
Haikure
is an eco-conscious Italian fashion brand.
Each single piece comes with a unique QR code
that details the sustainable production process so
the wearer can be sure of the item’s eco-friendly
credentials. Processes such as fabric dyeing that saves
water and chemicals, and the use of organic and
biodegradable materials, feature in the production
process for each Haikure clothing item.
All items are also available at the new online shop
newhollandstyle.com.
NewHolland Style on Site
Gift ideas, clothing, toys
andutilitiesareall in thecollection
createdbyNewHolland
forExpo2015.Witha special
attention topartnerships that share
thecompany’sviews
ona sustainable future.
THEWORLDOF NEWHOLLANDAGRICULTURE
EXPO2015Collection
