Rustler™ utility vehicles




True Blue Salute

In honor of the bravery, service, and sacrifice of America’s and Canada’s military and first responders, New Holland has announced the expansion of the True Blue Salute Military and First Responder incentive program. This annual program provides an exclusive, year-round equipment incentive to all current and retired United States and Canadian military personnel and first responders.

“New Holland is honored to show our appreciation and support of our military and first responders through the True Blue Salute program. It’s our way of saying thanks to the heroes in North America who serve and protect us,” says Mark Hooper, Senior Director Marketing for New Holland in North America.

Effective as of May 5, 2015, New Holland is extending a special equipment offer to active, reserve, retired military and honorably discharged veterans, and current or retired first responders, including police officers, fire fighters, and emergency medical technicians. New Holland will offer $500 off the purchase of select new New Holland tractors, light construction equipment, and hay and forage products purchased from an authorized New Holland dealer in the United States or Canada. A valid, government-issued military ID card or other proof of service is required.

For a list of eligible equipment and identification requirements, please click here.

Enter your zip or postal code below to get this offer



No matter what your plans include, the right options, accessories and attachments are available to make your Rustler™ work harder for you. Your New Holland dealer can help you design the perfect package.

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Wheels, seats and cargo box are complimentary black, and four-passenger models feature camouflaged center box. Designed for the hunting enthusiastic, camouflage edition is available in the RealTree ®Max 4 ™ pattern. The pattern is the largest camo artwork on the market and offers maximum effectiveness as waterfoul camo in any open terrain.

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Get exactly what you need. A full spectrum of choices from tire options to lighting packages, deluxe cab enclosures to accessories such as a bed lift, nerf bars, tube bumper, toolbox or gun boot will complete the Rustler to your specifications. Attachments like the Plow and Blade Combo Kit and ag sprayer will turn your Rustler into a multitasking machine.

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Custom colors allow small businesses, teams, and other organizations to use a Rustler to promote their "brand." With special color paint options Rustler owners can customize their vehicle with a special paint color right from the factory.

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