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Country Music Fans Invited to Enter New Holland’s Voice of the Next Gen Contest


New Holland, PA. (February 27, 2015) -

Superstar duo Florida Georgia Line have kicked off their ANYTHING GOES TOUR 2015, and along with it, New Holland is kicking off its Voice of the Next Gen Contest with a chance to win tickets to one of the hottest tours in country music and an exclusive meet and greet with Florida Georgia Line’s Tyler Hubbard.

Country music fans are invited to fire up their creativity and submit a 30-second video of a portion of FGL’s #1, PLATINUM smash “Dirt” for one of five chances to win an all-expense-paid trip for two to the award-winning duo’s concert at the Giant Center in Hershey, Pa. on May 2, 2015. The contest winners and their guests will also take part in an exclusive meet and greet with FGL’s Tyler Hubbard at New Holland’s Pennsylvania headquarters.

The Voice of the Next Gen contest is part of New Holland’s year-long 120th Anniversary bash, celebrating not just the accomplishments of the past, but looking forward with excitement to the next generation of New Holland SMART products, customers and dealers.

“The song ‘Dirt’ was selected for the contest because its lyrics reflect New Holland’s roots in agriculture and our strong ties to those who work the land,” says Mark Hooper, New Holland’s Director of Marketing in North America.

The Voice of the Next Gen contest is open to adults age 18 and older in the United States and Canada. Contestants are asked to submit a 30-second video of themselves performing a portion of FGL's hit song "Dirt," either a cappella or with the accompaniment of their own music. To submit an entry, go to www.facebook.com/newhollandna.

The contest begins March 1, 2015 and all eligible entries must be submitted by midnight Eastern Time, March 22, 2015. The five Grand Prize winners will be selected from among the top 20 videos, as determined by the public through likes from March 23-31, 2015. Criteria for selecting the five winners will be based on originality, creativity, entertainment value and interpretation of New Holland’s Voice of the Next Gen theme. One winner from among the five Grand Prize winners will be awarded the “New Holland Voice of the Next Gen” title. For official contest rules visit www.newholland.com/NA/contestrules.

Florida Georgia Line has skyrocketed to stardom becoming the only artist in history to join Brooks & Dunn in achieving four back-to-back, multi-week #1 singles; breaking the record for longest #1 on Billboard’s Hot Country Songs chart and selling over 21 million tracks worldwide of their 2X Platinum debut HERE’S TO THE GOOD TIMES and ANYTHING GOES. In addition to collaborating across genres with sensations like Nelly and Jason Derulo, FGL racked up 13 industry awards throughout 2014, topping four of Billboard’s year-end charts and leading Forbes “30 Under 30” list.

For tour dates and more, visit FloridaGeorgiaLine.com.

About New Holland
New Holland Agriculture and New Holland Construction sell and service an innovative line of agricultural and construction equipment, including a full line of tractors, hay and forage equipment, harvesting, crop production, skid steer and compact track loaders, compact wheel loaders, tractor loader backhoes and mini excavators. Sales, parts and service are provided by more than 1,000 New Holland dealers throughout North America. More information about New Holland Agriculture and New Holland Construction can be found online a www.newholland.com/na.

New Holland is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at www.cnhindustrial.com

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