For the 2017-2018 winter sports season, New Holland will continue to grow its support for Canada’s two most popular sports – hockey and curling.


Make sure you return this fall to learn how New Holland is participating in the 2018 World Junior Championship. And supporting Hockey Canada in new ways, too. This year’s World Junior Championship tournament is from December 26, 2017 to January 5, 2018 and will be played at the KeyBank Center and Harborview in Buffalo, New York, USA.



In 2017, New Holland strengthened its commitment to the popular sport of curling by extending support through our sponsorship for another four years to the 2020 Season of Champions. And, with the 2018 Winter Olympics in PyeongChang, South Korea, there’s even more to yell about!

Make sure to look for New Holland at these 2017-2018 Season of Champions tournaments:

Home Hardware Road to the Roar*
November 7 to 12, 2017
Credit Union Place
Summerside, Prince Edward Island

Tim Hortons Roar of the Rings*
December 2 to 10, 2017
Canadian Tire Centre
Ottawa, Ontario

World Financial Group Continental Cup
January 11 to 14, 2018
Western Fair Sports Centre
London, Ontario

Scotties Tournament of Hearts
January 27 to February 4, 2018
South Okanagan Events Centre
Penticton, British Columbia

Tim Hortons Brier
March 3 to 11, 2018
Brandt Centre
Regina, Saskatchewan

Ford World Women’s
March 17 to 25, 2018
Memorial Gardens
North Bay, Ontario

World Men’s
March 31 to April 8, 2018
Orleans Arena
Las Vegas, Nevada USA

*Olympic qualifying tournament


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This year, New Holland has acquired the naming rights to Curling Canada’s Canadian Juniors tournament. We’re proud to support Canada’s young curlers as they grow and develop their skills ensuring the future of one of the country’s most popular past times.

New Holland Canadian Juniors
January 13 to 21, 2018
Centre municipal de curling de Shawinigan
Arena Grand Mère
Shawinigan, Quebec



Join Olympic medalist curler and TSN broadcaster Cheryl Bernard for a day of curling for young people. Held in Medicine Hat, Alberta last year, Cheryl Bernard’s School of Rocks drew over 120 children and youth to introduce them to one of Canada’s most popular sports.

November 18, 2017
Prince Albert Golf & Curling Club
900-22nd Street E
Prince Albert, SK

Program Times:
Ages 6 to 10 – 9:30 to 11:30 a.m.
Ages 11 to 15 – 1 to 3 p.m.

Registration:   $30

For more information and to register, please visit:

Cheryl Bernard’s School of Rocks is sponsored by:

New Holland
DuPont Pioneer
Farm World ​​

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In the House with Cheryl Bernard & Russ Howard

Join retired professional curlers and TSN broadcasters Cheryl Bernard and Russ Howard as they reflect on the lesson, laughter, trials and tribulations of playing Canada’s beloved game.

Friday, November 17
7 p.m.
$50 Admission

Prince Albert Golf & Curling Club
900-22nd Street East
Prince Albert, SK

Seating is limited. For more information and to register, please visit:

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