For the 2017-2018 winter sports season, New Holland will continue to grow its support for Canada’s two most popular sports – hockey and curling.


New Holland is once again a major sponsor of the 2018 World Junior Championship of hockey! This year’s tournament will be played in Buffalo, New York from December 26, 2017 to January 5, 2018 at the KeyBank Center and Harborview. There will also be a classic outdoor match-up between Canada and USA on December 29 at New Era Field.

The tournament will be aired on TSN. Try to spot the New Holland brands logo prominently placed on the rink boards of all three venues! And, this year, New Holland will be present at these Hockey Canada games, too.

National Women’s Under-18 Championship
November 1 to 5, 2017
Quebec City, Quebec

World Under-17 Hockey Challenge
November 5 to 11, 2017
Encana Events Centre
North Peace Arena
Dawson Creek & Fort St. John, British Columbia

World Sledge Hockey Challenge
December 3 to 9, 2017
MacLauchlan Arena
Charlottetown, Prince Edward Island

Red & White Unite/Canada’s National Women’s Team
vs. US Women’s National Team
December 5, 2017
Bell MTS Place
Winnipeg, Manitoba

World Junior A Challenge
December 10 to 16, 2017
RECC Arena
Truro, Nova Scotia

Red & White Unite/Canada’s National Women’s Team
vs. US Women’s National Team
December 17, 2017
Rogers Place
Edmonton, Alberta

The World Junior Championship will be back in Canada in 2019 in the cities of Victoria & Vancouver, British Columbia. And, New Holland will be there to continue to support Canada’s most beloved sport of hockey!

Shot! Score!


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In 2017, New Holland strengthened its commitment to the popular sport of curling by extending support through our sponsorship for another four years to the 2020 Season of Champions. And, with the 2018 Winter Olympics in PyeongChang, South Korea, there’s even more to yell about!

Make sure to look for New Holland at these 2017-2018 Season of Champions tournaments:

Home Hardware Road to the Roar*
November 7 to 12, 2017
Credit Union Place
Summerside, Prince Edward Island

Tim Hortons Roar of the Rings*
December 2 to 10, 2017
Canadian Tire Centre
Ottawa, Ontario

World Financial Group Continental Cup
January 11 to 14, 2018
Western Fair Sports Centre
London, Ontario

Scotties Tournament of Hearts
January 27 to February 4, 2018
South Okanagan Events Centre
Penticton, British Columbia

Tim Hortons Brier
March 3 to 11, 2018
Brandt Centre
Regina, Saskatchewan

Ford World Women’s
March 17 to 25, 2018
Memorial Gardens
North Bay, Ontario

World Men’s
March 31 to April 8, 2018
Orleans Arena
Las Vegas, Nevada USA

*Olympic qualifying tournament


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Rock it to Regina this year with New Holland’s Rockin’ to Regina promotion now through January 31, 2018. One lucky winner will receive the Grand Prize of a trip for four to the Tim Hortons Brier curling tournament in Regina, Saskatchewan. The winner will also be awarded four sets of tickets for all draws on March 8, 9, 10 and 11 – including the medal rounds.


This promotion is open only to Canada residents in all provinces, including Quebec.


So, rock out with New Holland at the Brier!



This year, New Holland has acquired the naming rights to Curling Canada’s Canadian Juniors tournament. We’re proud to support Canada’s young curlers as they grow and develop their skills ensuring the future of one of the country’s most popular past times.

New Holland Canadian Juniors
January 13 to 21, 2018
Centre municipal de curling de Shawinigan
Arena Grand Mère
Shawinigan, Quebec


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