For the 2016-2017 winter sports season, New Holland will continue to grow its support for Canada’s two most popular sports – hockey and curling.


Thank you for supporting New Holland’s 2017 World Junior Championship hockey sponsorship. The tournament is complete and the best World Juniors team in the world has claimed the title. New Holland Night was a success, especially for the winner of New Holland’s Pedal Tractor Classic race on the ice!

Check back in the fall to participate in New Holland's sponsorship of the 2018 World Junior Championship to be played in Buffalo, New York.



New Holland’s Score Four promotion has ended. Congratulations to Brian Corkum of Ramara, Ontario! Brian won four tickets to four tournament games for himself and three guests! (That’s four!) Plus, accommodations at the official hotel of the 2017 World Junior Championship! He is a loyal New Holland customer of McCauley Equipment Sales in Orillia, Ontario.

You can still win! Support the sport of curling! Scroll down and enter our Four for the House promotion to win tickets and travel to the Tim Hortons Brier tournament in March 2017.



New Holland is as passionate about curling as we are about farming. We’re entering our third year as a major sponsor for Curling Canada’s Season of Champions. And, in 2016 and 2017 we’re looking to continue to expand our participation in one of Canada’s most community-oriented athletic endeavors. Look out for New Holland at these Season of Champions tournaments:

2017 Scotties Tournament of Hearts
February 18 to 26, 2017
Meridian Centre
St. Catharines, Ontario

2017 Tim Hortons Brier
March 4 to 12, 2017
Mile One Centre
St. John’s, Newfoundland

2017 Ford World Men’s Championships
April 1 to 9, 2017
Rexall Place
Edmonton, Alberta


Four for the House

New Holland’s Four for the House curling promotion has ended. A “true blue” thank you to all who entered. Please come back to see who the lucky winner is to win tickets and travel to this year’s Tim Hortons Brier in St. John’s, Newfoundland!​​​

Cheryl Bernard’s School of Rocks Youth Curling Camp


Cheryl Bernard’s youth curling camp was a huge success. Over 120 children and young adults were introduced to the sport of curling November 19, 2016. Make sure to check back for more New Holland-sponsored youth programs to come! ​​

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