Become a New Holland Dealer

New Holland Dealer Opportunities

As a recognized world leader and full-line manufacturer, New Holland offers innovative and diverse tractors and equipment for hay and forage, harvesting, crop production and material handling.

We understand that the success of our customers, the people who rely on our equipment for their livelihood or their lifestyle, complements our own. And we count on our dealers, who partner with us, to provide customers with outstanding service and sales support. Our employees, whether in the field, office, manufacturing or engineering, provide products and services designed to meet our customer’s needs.

With a strong history of leadership and a legacy of innovation, New Holland is a team of dedicated individuals who work together to ensure customer support and satisfaction. The strength of New Holland is based on our relationships, and with over 100 years of experience, we continue to strive for excellence.

We are looking for dealer partners interested in cultivating New Holland Centers of Excellence, with the business experience and ability to develop and pursue a plan that ensures continued growth and success for the New Holland brand.

What New Holland Offers


New Holland has a strong global brand presence and is proud of its highly professional and specialized network of independent dealers. New Holland supports its dealers in order to provide best-in-class products and service to our customers through:

  • Sales support
  • Parts ordering and management support
  • Service department support
  • Customer and dealer financing options
  • Online training resources for dealership employee development
  • High-level marketing programs for greater market penetration.

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