New Holland sponsors the 2013 Climate Action Sustainable Innovation Forum alongside the COP19 UNEP
• New Holland: gold level sponsor of the event
• New Holland participates in the panel discussing how collaboration can speed up the transformation to a green global economy
New Holland Agriculture has further reaffirmed its commitment to a sustainable and productive future with its gold level sponsorship of the 2013 Climate Action Sustainable Innovation Forum, which was held alongside the UNFCCC Conference of Parties.
The event, which took place in Warsaw, Poland, on 20th November, brought together the leaders of business, finance, government, industry, NGOs and academics in a series of events which stimulated and galvanised commitment and actions to develop a post-2015 climate-proof agenda. The Forum, organised on behalf of the United Nations Environment Programme, was the catalyst for robust debate, which is aimed at furthering the case for a viable, sustainable future.
“We are proud to have sponsored such a prestigious event, during which we leveraged agriculture’s role in developing a sustainable future. Moreover, we believe that creating and consolidating links with official institutions and other companies, which are committed to developing agricultural sustainability, is of fundamental importance,” stated Carlo Lambro, Brand President of New Holland Agriculture. “We are dedicated to helping farmers provide for the food and energy needs of the world, whilst preserving natural resources.”
New Holland: gold level sponsor of the event
New Holland is an established sponsor of high profile conferences on environmental issues. Its gold level sponsorship denotes the importance of sustainable innovation for the brand, which is also embodied by its Clean Energy Leader® strategy. Underpinning this philosophy are the four key themes of growing energy, efficient productivity, sustainable farming and a corporate commitment to sustainability.
New Holland is looking to drive the agenda on innovative technologies to accelerate green growth. The global nature of agriculture means changes which reduce the environmental impact of farming, such as reducing fuel consumption and carbon emissions, technology that improves soil structure and prevents erosion and water loss, all whilst enhancing essential productivity, have a major impact in terms of global sustainability.
New Holland features prominently on the event’s official website and a T6 tractor was on display with selective catalytic reduction (SCR) technology for Tier 4A compliance. The T6 tractor’s ECOBlue™ SCR technology has reduced by 50 per cent harmful nitrogen oxides, one of the key causes of acid rain, and cut harmful particulate emissions by 90% compared with previous Tier 3 tractors.
New Holland participates in the panel discussing how collaboration can speed up the transformation to a green global economy
Andrea Maselli, Business Director for EMEA (Europe, Middle East and Africa) and for APAC (Asia Pacific) for Hay and Forage, Crop Care and Agricultural Implements, participated in an expert panel discussion on “Partnerships that make a difference: how can collaboration speed up the transformation to a green economy?”. He explained the practical application of the Clean Energy Leader® Strategy, and focused on New Holland’s strategic alliances to invest in sustainable energy systems, to address energy poverty and to reduce emissions.
“Our participation at this event is an ideal opportunity for further reflection on the challenges that lie ahead and it is a source of inspiration for our Clean Energy Leader program to find effective and innovative sustainable strategies to overcome them,” stated Andrea Maselli.
“With a growing population and a growing demand for food, New Holland is committed to being part of the solution and to providing technology for sustainable agricultural development and to building a more secure foundation for future growth.”