ECOBraud

NEW HOLLAND AND BRAUD. YOUR SUSTAINABLE FARMING PARTNERS

​Wine adds a touch of luxury to any occasion, whether it is gracing the finest tables or if it is simply a glass shared with friends. Just take a moment to think, by buying and producing wine with a reduced carbon footprint, you can enjoy one of the finer things in life whilst reducing the impact it has on the environment. ECOBraud is New Holland’s Sustainable Viticulture programme and includes the complete range of viticulture equipment, including Braud grape harvesters and speciality tractors. It is aimed at increasing productivity and profitability whilst reducing the environmental impact of viticulture. ECOBraud has three main pillars: Intelligent Management Systems, managing variable rate inputs and row tracing technology.

WELCOME TO INTELLIGENT HARVESTERS

​The Intelligent Management System enables the harvester to control hydraulic flow and engine speed based on the actual load on the machine. For example, at row ends, when manoeuvring, the shaker system is automatically switched off. This can reduce fuel consumption by as much as 31%, and reduces its carbon footprint significantly.


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THE CLEAR PATH FOR SUCCESS

​Row tracing technology uses guidance correction signals and a machine mounted antenna to ensure that each and every row is covered just once. This consigns duplicated rows and wasted inputs to the history books, increasing harvesting productivity and efficiency as well as reducing the environmental impact of viticulture.


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MANAGING VARIABLE RATE INPUTS

​Fertilizer production is a massively energy-intense process and any reduction in the energy required to produce it will significantly reduce the environmental impact of farming by default. The speciality spreader kit uses Field IQ™ technology to enable inch perfect fertiliser placement. The system reads pre-prepared yield maps, and only applies fertiliser where it is needed to reduce input costs whilst maximising yields.


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ECOBRAUD REDUCES YOUR CARBON FOOTPRINT

​Consumers are increasingly demanding farm produce with a reduced carbon footprint, and the ECOBraud strategy that encompasses the complete range of New Holland viticulture equipment, including Braud grape harvesters and speciality tractors will directly contribute to a 10% reduction in the overall carbon footprint of each and every bottle of wine produced. When fuel savings from IMS and fertiliser savings from spreader management are combined, a reduction in the carbon footprint of vineyards by up to 40% is achievable. This is composed of a 31% reduction thanks to fuel savings through IMS and spread management contributes a further 9% reduction, well ahead of the 2020 targets set by professional bodies, which mandate a 20% overall reduction.


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