The convention was part of a 3-day dealer event that was held last February in Turin. Top management from Türk Traktör, the joint venture of CNH Industrial in Turkey, and dealers from New Holland Agriculture brand took part in the event for a total of 150 participants.
New Holland is the market leader in Turkey since 2008, 10 years of leadership and achievements that were celebrated during the meeting.
Vincent De Lassagne, Brand Leader for New Holland Agriculture Asia Pacific Region, gave a message to the dealers regarding the presence and the evolution of CNH Industrial in the world and illustrated the vision of the brand. ‘’Sustainability, innovation and efficiency are core values for New Holland brand and we convey them while developing our new products, “ he said.
The meeting was also a great opportunity for Türk Traktör to celebrate the achievement of its results, to deploy the targets for 2017 and to present the Turkish dealers with a number of new models that will be available in the market during the year.
‘’This trip is the occasion to celebrate 10 years of leadership with a unique market performance. Turkey has become the 4th biggest tractors market in the world and thanks to our investments we have extended our product offering and increased the production capacity to support the growing demand of both local and export markets while improving the quality of our products,’’ stated Marco Votta, TürkTraktör CEO.
The delegates’ visit was complemented by a tour at the ‘’Museo Nazionale dell’Automobile’’ and a gala dinner at ‘’Museo del Risorgimento’’, ended with the live performance of the singer Eugenio Bennato.