Wine adds a touch of luxury to any occasion, whether it is gracing the finest tables or if it is simply a glass shared with friends. Just take a moment to think, by buying and producing wine with a reduced carbon footprint, you can enjoy one of the finer things in life while reducing the impact it has on the environment. ECOBraud is New Holland’s Sustainable Viticulture program and includes the complete range of viticulture equipment, including Braud grape harvesters and speciality tractors. It is aimed at increasing productivity and profitability while reducing the environmental impact of viticulture. ECOBraud has three main pillars: Intelligent Management Systems, managing variable rate inputs and row tracing technology.