New Holland Agriculture held its 2018 Dealer Convention at Çırağan Palace, Kempinski in Istanbul. The New Holland and Parts & Service teams and more than 40 business partners, representing the brand’s dealer network from 17 countries across Middle East & Africa, converged in the iconic Turkish city for the two-day meeting.
The first day of the Convention was devoted to marketing and the key role it plays in achieving the brand’s and network’s goals in the Middle East and Africa. It included New Holland’s first Marketing & Communication workshop with the theme Blue beyond Ordinary. This training session focused on New Holland’s Brand Values and best practices in the region, and stimulated lively interaction among participants.
The second day was dedicated to the plenary Dealer Meeting, hosted by company leaders Alessandro Maritano, New Holland Agriculture EMEA Vice President; Mattia Manicardi, MEA Business Director; Özkan Eren, MEA Head of Business; and Antoine Rebillard, EMEA Parts & Service. They discussed the brand’s strong leadership in the region and shared the brand’s plans and strategies to continue developing the business under the theme: Break the Records.
The two-day event concluded with an Awards Ceremony to recognize the dedication and achievements of outstanding dealers in six categories, and a Gala Dinner.
Mattia Manicardi, MEA Business Director stated: “2017 has been a successful year for New Holland, but there are important challenges ahead of us. We need to recognize how agriculture is changing and the key role of sustainable farming in ensuring the future of agriculture in our region and in the world. New Holland has the widest product offering in the industry - from hay tools to tractors, combines to light construction, grape harvesters to crop production –
together with the technologies and know-how to support farmers across the region as they adopt sustainable farming practices. We will continue to invest in our network and work closely with our dealers to grow the New Holland brand in Middle East & Africa.”