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New Holland Strengthens its Network with New Distributors in Iraq and Senegal


​​New Holland Agriculture is present in 43 countries in the Middle East and Africa with a strong distributor network. The brand has further strengthened its distributor network with the appointment of Agro House Company as distributor in Iraq and Carrefour Automobiles SA in Senegal. Both companies were already collaborating with New Holland, selling its equipment under Supply Agreements. Satisfied with the service provided by the two companies, the brand offered them to become full-fledged New Holland Agriculture dealers and the appointments are now officially effective.

Federico Bellotto, New Holland Agriculture Business Director for MEA, has underlined the key role of these two new distributors to develop New Holland Ag business further in these two specific areas.

Closer to the customer in Kurdistan, Iraq
Agro House Company distributes and supports New Holland tractors, combine harvesters and balers in the Kurdistan region of Iraq, a country with unique environmental and social characteristics. With this appointment, New Holland will be able to be closer to this region’s customers with additional sales and service points.

Yavuz Gurcuoglu, New Holland Agriculture Network Development Manager for Middle East and Africa, explains: “We have chosen Agro House Company as a partner because of its commitment to supporting customers, and their excellent parts and service support.”

Stronger network in Senegal
Carrefour Automobiles SA has been appointed New Holland Agriculture distributor in Senegal with a focus on tractors, combines and balers. It is one of the country’s leading distributors of passenger cars and commercial vehicles, selling brands including Fiat, Chrysler and Jeep.

​Carrefour Automobiles will also be able to offer financing through its company Locafrique, the first financial institution in Senegal specialising in leasing. “Carrefour Automobiles has an excellent coverage of the territory with branches in Camberene, Dakar, Fadiga and Saint Louis,” adds Yavuz Gurcuoglu. “This will enable us be closer to our customers across the country to provide them the sales and service support they need.”



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