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New Holland Agriculture’s distributor in Zambia awarded for “Best Agriculture Exhibit” at Lusaka Show


Dana Holdings Ltd, the exclusive distributor of New Holland Agriculture equipment in Zambia, has been awarded with the “Best Agriculture Exhibit” prize at the 2014 Agricultural and Commercial Show, the country’s most important exhibition for the agricultural equipment industry which was held in Lusaka from July 30th to August 4th.

Dana Holdings stand gave centre stage to New Holland Agriculture’s highly fuel efficient and versatile tractor offering by displaying a representative selection of tractors including the powerful T6050 model, the rugged 55hp and 75hp TT Series tractors and the TT Compact Series with the TT35 and the TT45 models.

Full tractor solutions for Zambian farmers

The impressive stand created an exciting environment for visitors to discover New Holland’s innovative products and the outstanding performance of its tractors which are able to meet all the requirements of Zambia’s farmers.

The 127 hp T6050 model well represented the entire New Holland T6000 Series of versatile tractors, specifically designed to satisfy the demands of many operations. Ranging up to 201hp, the T6000 Series offers outstanding performance and raw power, combined with superior control and the ultimate in customer flexibility which make it the natural choice for livestock, arable and haulage applications as well as for contractors.

The proven New Holland TT55 and TT75 are the ideal tractor solution. Blessed with outstanding power, speed, lift capacity and pulling strength, these tractors far exceed performance expectations while maintaining high fuel efficiency.

Moreover, building on New Holland Agriculture solid heritage, the TT Compact Series (versions 35hp and 45hp) delivers the same performance that you would expect from much bigger tractors. Recognized for their tough and unparalleled versatility, these compact tractors combine outstanding power, Easy Shift transmissions and high lift capacity to handle even big jobs.

A prestigious award from a high profile tradeshow

The event in Lusaka is organized every year by the Agricultural and Commercial Society of Zambia who awarded Dana Holdings with the prestigious prize for the best exhibit at the show.

The Agricultural and Commercial Show is the most important agricultural exhibition in the country and one of the leading meeting point in the Southern African region. The event welcomes many sectors of the economy including livestock, poultry products, horticulture and agricultural equipment. It is also an invaluable platform to promote new products on the Zambian market as well as an important opportunity to reach new customers coming from other African countries.

The main theme of the 2014 show was 'Breaking New Ground' and it was accompanied by the commemoration of 50 years of Zambia's independence. The aim of this year exhibition was to underline the role of agriculture as an engine of economic growth and its potential to serve a diversifying production, to increase incomes and to improve national and household food security.

Dana Holdings Limited worked very hard to achieve the 2014 award. Its welcoming stand remained crowded throughout the week with interested visitors, attracted by New Holland Agriculture products on display.



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